Today in mobile marketing – Cord cutting isn't killing Comcast; Walmart buying remaining stake in China's Yihaodian; What we know about Apple Watch sales…so far; Qualcomm slashes jobs and costs, says may split itself up.
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
Mobile Commerce Daily today - Starbucks boosts mobile loyalty program with New York Times content; Apple Store’s mobile traffic equals desktop for the first time.
Luxury Daily today - McLaren holds golden boot social contest to fete partnership; Top 10 luxury apparel and accessories efforts of H1.
Today in mobile marketing – Apple sells 4 million Watches: Study; McDonald’s falls behind competitors in app wars; Google Maps’ new timeline is a walk down memory lane; Yahoo's mixed results reflect costs of attracting new users.
Mobile Commerce Daily today - Retailers opt for simple implementation over truly customized mobile Web experiences: report; EBay acquires mobile app Twice to attract more sellers.
Luxury Daily today - Bulgari protects consumer data with “wrist-vault” timepiece; Top 10 luxury retail efforts of H1.
Today in mobile marketing – Verizon profit beats estimates as more subscribers sign up; Wikipedia founder starts new mobile network giving that profits charity; Ad tech is killing the online experience; Drone Periscope: GE launches #DroneWeek, a 5-day live-streaming bonanza.
With iPhone sales showing renewed strength, it is the eight-year-old device, and not the newer Apple Watch, that is driving excitement for the brand, positioning it to create a virtuous circle of mobile experiences across content, utility and commerce.
Luxury Daily today - Galerié magazine sets sights on affluent Chinese returning to US; Top 10 jewelry and watch brand efforts of H1.