Twitter’s next CEO must increase the microblogging site’s ability to provide advertisers with consumer data, not only to remain competitive in a crowded field but to win back advertisers turned off by the site’s mobile engagement challenges.
NEW YORK – A Lithium executive said at CXNYC 2015 that brands such as Sky, AT&T and Barclays are models for how to leverage social emotionally in a world where they can no longer control the customer experience.
Mobile Commerce Daily today - Starbucks raises the stakes on mobile ordering with significant expansion; QVC execs: Second-screen experiences drive engagement, conversion rates.
NEW YORK – A Forrester Research executive at CXNYC 2015 said brands such as Amazon, AT&T U-verse, JetBlue and Edward Jones are models for how an effective customer experience with a strong loyalty program can drive revenue, affirming CX’s key role in business success.
Marketers are increasingly interested in shifting budget to mobile, more so than for any other channel, but the lack of return-on-investment tracking is hampering their ability to do so, according to a new report from Millward Brown Digital.
Luxury Daily today - Interest in auto-related wearables remains tepid: report; Emotions drive purchase decisions, not logic: Forrester.
Mobile Commerce Daily today - Macy’s boosts promotional strategy on mobile with wallet enhancement; MasterCard brings tokenization to retailers’ mcommerce apps for added security.
Luxury Daily today - Fashion labels grant unfiltered runway show access through Periscope; Luxury brands ignoring 2.6B consumers online: report.
Mobile Commerce Daily today - With social media buy buttons taking off, retailers should dive in now; Magnum kicks off summer with beacon-enabled deals for Tesco shoppers.
Luxury Daily today - Dior relies on mobile to include global consumers at Esprit Dior exhibits; Globalization strategies fall short on execution: BCG.