Twitter’s next CEO must increase the microblogging site’s ability to provide advertisers with consumer data, not only to remain competitive in a crowded field but to win back advertisers turned off by the site’s mobile engagement challenges.
Twitter’s next CEO must increase the microblogging site’s ability to provide advertisers with consumer data, not only to remain competitive in a crowded field but to win back advertisers turned off by the site’s mobile engagement challenges.
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