NEW YORK – A Fueled executive at the Global Mobile Internet Conference New York 2015 explained that while it is difficult to track what engages millennials, it is important to start with authenticity, due to the evolution brought on by mobile and social media.
After a brief respite, it was another big week for mobile platforms, with a bold move from Apple to block ads on the mobile Web while Twitter extended its messaging capabilities in an attempt to hold onto users and drive its monetization strategy.
Mobile Commerce Daily today - Citi exec: Wearables' success depends on simpler, faster experiences; Boxed Wholesale CEO says mobile made brand’s success possible.
Luxury Daily today - Chloé vets handbag design with consumer persona in mobile ad; Real-time strategies essential element of retail rehaul: report.
Mobile-savvy consumers’ desire for speed and convenience makes FedEx’s iconic Fast Talker campaign from the early 1980s relevant today with a few tweaks, even if the demand for overnight delivery has waned.
Mobile Commerce Daily today - Forrester analyst: Customer loyalty is dead but still vital for retailers; Q&A: How Domino’s Tweet to Order, virtual assistant drive mobile sales.
Luxury Daily today - High luxury watchmakers unmoved by smart field: report; Yoox CEO: Net-A-Porter merger is a game-changing combination.
NEW YORK – A former executive from The Economist at the 2015 Integrated Marketing Week explained that as marketing evolves further into the digital and mobile space, the control has shifted to the consumer and marketers must be careful not to intrude on user experience.
Mobile Commerce Daily today - TGI Fridays makes friends with customers through marketing innovation; KFC’s The Colonel directs Waze users to nearby restaurants.
Luxury Daily today - Four Seasons makes up lost mobile ground through global app; Versace CEO: Internet investment more important than Chinese market sales.