While social media users increasingly communicate via images - including in their interactions with and about brands - many marketers are still in their infancy when it comes to understanding and analyzing this content, according to a new report from F...
Luxury Daily today - Lexus unites racing, lifestyle aspects of brand through Webisodes; Ecommerce to account for 18pc of luxury sales by 2025: McKinsey.
Mobile Commerce Daily today - Apple emulates Starbucks with Wallet, Samsung plans NFC-supported watch; Q&A: JCPenney’s visual search simplifies shopping research for consumers.
Long-form mobile video is putting up an unexpected challenge for consumers’ eyeballs, with 36 percent of respondents in an Interactive Advertising Bureau survey saying they watch videos that are five minutes or longer on their phones daily or more frequently.
Mobile Commerce Daily today - Old Navy matches flip-flops to emoji use in summer promotion; Chipotle continues winning streak of text-to-win campaigns with MLS partnership.
Luxury Daily today - 42pc of consumers have never shopped on mobile: report; Luxury is now entering a “decade of change,” says Deloitte exec.
While marketers and developers have quickly embraced the Apple Watch, early user testing points to several challenges, something Apple is expected to address with the release of new tools at its Worldwide Developers Conference today.
Mobile Commerce Daily today - Shoppable YouTube videos blend mobile inspiration, mcommerce for Williams-Sonoma; Sam’s Club pilots mobile check-in as it revamps Club Pickup.
Luxury Daily today - Burberry prompts Father’s Day gifting via mobile ad; Retail’s future will be defined by memories, creation centers and city-based markets: FIT.
Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the Mobile Marketing Association.