In the first installment of a new column dissecting the week’s platform developments to uncover the most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on WhatsApp, could have just as big an impact for marketers in the long-term.
Starbucks, Target and a plethora of other brands are marshaling mobile applications for the Apple Watch as the long-awaited wearable begins to ship today, offering the potential for new engagement and commerce opportunities.
Google’s move into wireless service comes as the search giant's advertising business keeps growing, amid a falling cost-per-click rate and a threat from Facebook.
Mobile Commerce Daily today - Staples’ acquisition of Makr app highlights mobile’s transaction strengths; PayPal pilots NFC as transaction volume increases 40pc.
Luxury Daily today - Viktor & Rolf promotes fragrance with fashion sketch app collaboration; Designer’s role is to merge yesterday with tomorrow: Lanvin's Alber Elbaz.
Mobile Commerce Daily today - American Eagle Outfitters unveils Apple Watch features to drive in-store sales; Chili’s peppers up sales with mobile loyalty, wait-list feature.
Luxury Daily today - Net-A-Porter gives readers options with searchable mobile ad; Hermes CEO: Heritage brands must adapt to remain relevant.
As consumers shift toward a mobile-first lifestyle, advertising revenue is following in their footsteps to better reach them, according to a new report from the Interactive Advertising Bureau.
Mobile Commerce Daily today - Apple Pay cashes in on security campaign as PayPal sags: report; Supercuts grooms mobile strategy via same-day check-ins.
Luxury Daily today - Sotheby’s entices The Cut readers with summer art programs; Luxury brands must target new face of mass market: report.