Victor brings charter service to consumer fingertips with app – Luxury Daily
Luxury Daily today - Victor brings charter service to consumer fingertips with app; Amazon rumored to be purchasing Richemont-owned Net-A-Porter.
Jack in the Box turns live event into mobile coupon for enduring power – Mobile Commerce Daily
Mobile Commerce Daily today - Jack in the Box turns live event into mobile coupon for enduring power; Everlane, Zulily embrace Facebook Messenger for customer service.
Brands on Waze see average 53pc increase in traffic to locations
Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to a retail location after seeing associated Pins or Takeovers.
Facebook broadens Messenger’s reach to promote shopper convenience, publisher monetization
Facebook’s positioning of its Messenger application as a platform focused on content aims to offer both a seamless journey for consumers and new monetization capabilities for publishers as the social media giant increasingly takes on the look of an all-encompassing mobile hub.
Facebook broadens Messenger’s reach to promote shopper convenience, publisher monetization
Facebook’s positioning of its Messenger application as a platform focused on content aims to offer both a seamless journey for consumers and new monetization capabilities for publishers as the social media giant increasingly takes on the look of an all-encompassing mobile hub.
Celebrity social media takeovers create buzz around brands
The social media takeover is a growing trend in marketing for brands and retailers that produces high consumer participation.
Twitter soups up mobile ads with location data from Foursquare
Twitter’s announcement that it will soon enable tweets to be tagged with a specific location in partnership with Foursquare could make advertising on the platform much more powerful by enabling marketers to reach the right customer at the right time and place.
Twitter soups up mobile ads with location data from Foursquare
Twitter’s announcement that it will soon enable tweets to be tagged with a specific location in partnership with Foursquare could make advertising on the platform much more powerful by enabling marketers to reach the right customer at the right time and place.
Bergdorf cooks up recipe book awareness with Instagram tie-in – Luxury Daily
Luxury Daily today - Bergdorf cooks up recipe book awareness with Instagram tie-in; Ultra-high-net-worth individuals in US account for third of global wealthy: Wealth-X.
Opulent Jewelers makes consignment “a snap” with mobile app – Luxury Daily
Luxury Daily today - Opulent Jewelers makes consignment "a snap" with mobile app; Lagerfeld’s Choupette leads trend as pets become brand representatives.