Instagram acts as moisturizer to preserve Facebook’s appeal: L2 – Luxury Daily
Luxury Daily today - Instagram acts as moisturizer to preserve Facebook's appeal: L2; Snapchat enables intimate storytelling during fashion month.
How to build a notification strategy for Apple Watch, Android Wear
One of the big opportunities for brands on smartwatches is likely to be notifications, but the killer application that can drive mass adoption is yet to be built.
Olshan partner: Build privacy considerations into apps from the outset
NEW YORK – An attorney from Olshan Frome Wolosky at the sixth annual Mobile Marketing Day said marketers should build privacy considerations into mobile applications from the get-go, thinking about how privacy is going to play when the app is launched, as people use it and interact with other third-party apps as well as how technology might evolve.
mCordis exec says connectivity is becoming top motivational need
NEW YORK – An mCordis executive at the sixth annual Mobile Marketing Day conference predicted that connectivity is becoming a top need for motivating consumers, proving that marketers must leverage mobile to drive purchase behavior and send influencing messages.
Brands must incorporate click-to-call functions on mobile, says Marchex exec
NEW YORK – A Marchex executive at the sixth annual Mobile Marketing Day cautioned brands to make sure that their mobile applications and sites offer click-to-call functions so that consumers can easily receive immediate assistance without disrupti...
Sephora’s digital gifting revenue takes off with CashStar – Mobile Commerce Daily
Mobile Commerce Daily today - Sephora’s digital gifting revenue takes off with CashStar; Build.com’s product finder app matches home improvement items from a photo.
BMW, Starwood ahead of the curve with Apple Watch apps – Luxury Daily
Luxury Daily today - BMW, Starwood ahead of the curve with Apple Watch apps; Asia Week infiltrates New York luxury scene.
Starbucks craves double shot of mobile ordering with expansion – Mobile Commerce Daily
Mobile Commerce Daily today - Starbucks craves double shot of mobile ordering with expansion; Apple Watch may face uphill trek in driving mobile commerce.
Fontainebleau seeks mobile Web to connect with guests – Luxury Daily
Luxury Daily today - Fontainebleau seeks mobile Web to connect with guests; Fendi prepares for ecommerce with new Web site.
7-Eleven stirs up beverage purchases with new in-app loyalty platform – Mobile Commerce Daily
Mobile Commerce Daily today - 7-Eleven stirs up beverage purchases with new in-app loyalty platform; Toronto Star’s ending mobile subscriptions signals decline of paid model.