Facebook risks being seen as struggling to halt a mass departure of teen users from its site with a television branding campaign in Canada and Britain that casts it as a family-reunion ground.
Kao USA Inc.'s John Frieda Hair Care brand and former reality television star Lauren Conrad are teaming up to promote the revival of an old fan favorite collection, Beach Blonde, through social media.
In a reflection of the disjointed approach businesses are taking with mobile messaging, 62 percent have more than one messaging platform deployed while 78.5 percent have more than one of the same use cases active across different departments, according...
Mobile Commerce Daily today - McDonald’s uses mobile data as currency in new promotion; MasterCard swipes HCE into more countries as payments technology gains.
Black Opal, a skincare and makeup brand designed for women of color, is following Dove and many other beauty brands with the launch of its “I Define My Beauty” social media campaign by using a hashtag to combat stereotypes.
The Digital Advertising Alliance today launched a mobile privacy application that offers consumers more choice in controlling the interest-based ads they see in the mobile environment, and a Web page for mobile connected devices which offers the same c...
Disney, BMW and Nike are the only traditional consumer brands in the top 10 on a new list released today ranking the most popular brands based on social and online conversations.
Luxury Daily today - Neiman Marcus creates specialized mobile wallet for payment ease; Fashion brands craft bespoke fezzes for children’s charity.
Luxury Daily today - Lane Crawford teases exclusive Dior launch via Instagram; Luxury brands help consumers obtain their own Oscars glamour.
Mobile Commerce Daily today - Google-Softcard deal notwithstanding, Android payments still an open field; 25pc of Target holiday shoppers used in-app product location maps.