Facebook’s decision to reveal how it judges the user relevancy of the ads it puts on its platform is the social networking site’s way of rewarding brands that take the time to create messaging that resonates with audiences, since the move could help marketers lower the cost of their ads.
Mobile Commerce Daily today - JCPenney finds in-store mobile is right fit for Cinderella promotion; Biometrics, tokenization gain steam with MasterCard, Visa commitments.
Luxury Daily today - Lexus looks to woo Facebook users with targeted ads; Giorgio Armani fragrance video urges women to say yes.
Marketers should continue shifting more marketing spend to video-based messages as consumers increasingly want and expect mobile video content, according to a Citrix report.
With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.
Mobile Commerce Daily today - Burger King takes a bigger bite of mobile with ordering test; Visa leverages geo-location to enhance travelers’ card payment experiences.
Mobile Commerce Daily today - Home Depot’s remodeled associate smartphone showcases mobile in-store prowess; Smartphones grabbed 41pc more online visits in January: report.
Luxury Daily today - IWC reveals secret mobile game through social media; 63pc of consumers agree luxury tastes have evolved: survey.
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
Underscoring mobile’s role as the primary way to reach millennial moms, new research shows this group’s smartphone ownership outpaces desktop and laptop computers, with more time spent online via phones.