Mobile Commerce Daily today - Eight out of 10 retailers to increase mobile budgets in 2015: report; Fuel Rewards ramps up mobile to boost coalition loyalty program.
Luxury Daily today - Audi A3 challenges the given with dual publication effort on mobile; Barneys brings Britain stateside with Burberry capsule collection.
Lagos appeals to chic consumers with mobile takeover - Luxury Daily
Mobile Commerce Daily today - Why 2015 will not be the tipping point for mobile payments; Taco Bell wraps up mobile ordering with 20pc higher order values.
Luxury Daily today - Burberry courts Japanese consumers with live-streaming app; Barneys uses famous supermodels to target mature consumers.
Today in mobile marketing - Wendy’s outshines competition as common POS integration opens mobile opportunities; Banks to board beacon bandwagon and reach mall shoppers.
The sixth annual Mobile Marketing Day will provide an opportunity for database and direct marketers to deepen their knowledge around the latest mobile tactics and strategies driving success for others.
Mobile Commerce Daily today - Walmart is sweet on in-app promotions for Valentine’s Day; Half of mobile users have made a major purchase: report.
Luxury Daily today - 1stdibs recounts the “serendipitous discovery” of in-store browsing for mobile; $2.9T of UHNW wealth invested in residential real estate: report.
As brands such as Taco Bell and Lexus find mobile success by mimicking native behavior to reach millennials, a currently underused tool, the gif, has potential to boost efforts across the mobile Web, email, applications and social media.