NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said the rise in popularity of wearables creates an opportunity for marketers to send targeted and informative push notifications that will form loyal users.
NEW YORK – When building a mobile application, it is important for designers and engineers to push each other, according to a Tumblr executive at Mobile FirstLook: Strategy 2015 Jan. 15.
Luxury Daily today - Times of turmoil provide creative freedom for brave luxury brands; Passion drives affluents to big-ticket purchases.
Mobile Commerce Daily today - American Eagle exec: Consumer feedback via mobile improves sales strategy; Twitter exec: Commerce play focuses on movie, concert tickets.
NEW YORK – Ad agency executives at Mobile FirstLook: Strategy 2015 conference said that since the marketing industry is no longer in an initial stage of mobile, they look forward to seeing more mobile advertising efforts in 2015.
Luxury Daily today - Social makes the world feel smaller: Twitter exec; Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec.
Mobile Commerce Daily today - Kohl’s data deep dive yields more resonant app; 22pc of retailers will integrate beacons this year: study.
While more marketers are listening to what their customers are saying on social media, many still do not know what to do with that information, according to a new report from Forrester Research.
Consumer-focused brands that would sell to an expected surge in the number of American visitors to Cuba are best positioned to benefit from the United States’ re-establishing of relations with the Latin American country but only after its infrastructure and regulatory issues are resolved.
While many sports marketers have flocked to social media application Snapchat’s “Our Story” feature to leverage crowdsourcing techniques and bring live events to large numbers of consumers, the strategy is likely to work well for brands in any sector as users appreciate seeing snippets of real experiences to fuel future participation.