Macy’s is 2014 Mobile Retailer of the Year – Mobile Commerce Daily
Mobile Commerce Daily today - Macy’s is 2014 Mobile Retailer of the Year; Diapers.com entices new customers with Lyft promotion.
BMW uses YouTube ads to reach video enthusiasts – Luxury Daily
Luxury Daily today - BMW uses YouTube ads to reach video enthusiasts; Louis Vuitton is 2014 Luxury Marketer of the Year.
New Apple devices prompted surge in device activations, app usage in 2014: report
Apple reigned supreme during the holiday months of November and December, with 51.3 percent of all device activations during Christmas linked to Apple and free iOS mobile applications breaking app download records, according to reports from Fiksu and F...
Marketers take touchy route to engagement via haptic feedback
Marketers are poised to capitalize on the opportunities haptic technology has created with its ability to recreate the sense of touch, increasing the mobile consumer’s recall of an advertising experience.
Coca-Cola is 2014 Mobile Marketer of the Year
Coca-Cola is 2014 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. H...
Why Hershey Co. chose SMS – not beacons – for in-store engagement – Mobile Commerce Daily
Mobile Commerce Daily today - Why Hershey Co. chose SMS – not beacons – for in-store engagement; Ulla Popken reaches 65K shoppers in social commerce test.
Moncler focuses on commerce for mobile app debut – Luxury Daily
Luxury Daily today - Moncler focuses on commerce for mobile app debut; Selfridges is 2014 Luxury Retailer of the Year.
Mobile Minutes: Lyft and MADD; gross sales; hotels’ Wi-Fi problem; connected cars
Today in mobile marketing - Lyft partners with MADD for safe New Year's Eve; Gross sales: Retailers want to tap into your toilet time; A Wi-Fi problem for hotels?; Connected cars overtake video games at electronics show.
Pinterest’s Promoted Pins aim high in 2015
Beginning Jan. 1, all marketers will have access to Pinterest’s Promoted Pins, an offering that has been in beta for the past several months, with the expansion including new brand ad formats for more advanced targeting.
The biggest mobile marketing wins and losses of 2014
While mobile marketing took several big steps forwards in 2014 thanks to iBeacons, the iPhone 6, Apple Pay and advances in attention-based metrics, marketers dropped the ball on several fronts, such as privacy, personalization, meager mobile budgets an...