While mobile marketing took several big steps forwards in 2014 thanks to iBeacons, the iPhone 6, Apple Pay and advances in attention-based metrics, marketers dropped the ball on several fronts, such as privacy, personalization, meager mobile budgets and moving beyond banner ads.
The biggest mobile marketing wins and losses of 2014
By Mobile Marketer Marketing Sectors Feed|
2016-10-13T09:47:41-04:00
December 29th, 2014|Mobile|Comments Off on The biggest mobile marketing wins and losses of 2014
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