Following years of questions about its role in mobile advertising, Yahoo is now poised to challenge Twitter’s role as the third-largest mobile advertising platform and could even take on Facebook and Google if it plays its cards correctly.
Luxury Daily today - Montblanc authenticates consumer interactions with WeChat moon phase effort; Madison Avenue boutiques join forces for charitable shopping event.
Mobile Commerce Daily today - Staples ramps up mcommerce via vendor-driven endless aisle; Starbucks, Asda use proximity targeting on mobile to drive in-store traffic.
Industry experts gave confident nods to the assumption that mobile consumption and mobile marketing strategies will continue upwards in 2015 and become more sophisticated and strategic.
Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.
Luxury Daily today - Fashion has something to teach us: Intel exec; Neiman Marcus exec: Digital helps to develop deeper consumer relationships.
Mobile Commerce Daily today - Target’s mobile holiday game gives glimpse into future of retail; Nielsen exec: 2015 forecast requires heavier brand investment into mobile.
The United States Postal Service is introducing a holiday-themed mobile marketing campaign that leverages augmented reality and special promotions via its mobile application.
With brands and retailers ramping up their marketing strategies during the holidays and mobile traffic making a significant jump, two tactics leaping to the forefront are mobile acquisition and app install ads.
Mobile Commerce Daily today - Walmart sees 70pc of Thanksgiving traffic from mobile; Smartphones begin to rival tablets as commerce powerhouse.