Marc Jacobs Beauty allows for ecommerce ease via Instagram shop – Luxury Daily
Luxury Daily today - Marc Jacobs Beauty allows for ecommerce ease via Instagram shop; Harrods unveils Christmas celebrations.
17pc of marketers have fully integrated mobile: report
Marketers who excel at engaging customers across the entirety of their journey are setting the example for the rest of the pack who are still struggling to master the basics of mobile marketing, according to a CMO Council report.
Pinterest narrows marketing funnel to streamline consumer journey – Luxury Daily
Luxury Daily today - Pinterest narrows marketing funnel to allow streamlined consumer journey; Condé Nast enables shoppable ads to boost consumer engagement.
SapientNitro exec: Mobile marketing lacks emotional connection due to data overreliance
NEW YORK – A digital executive at the ad:tech New York conference called for more creative ideas and customization in mobile mass messaging to connect with consumers on a more emotional level.
Mobile Minutes: Microsoft Office 365; banner ads; wearables weakness; mobile payment deals
Today in mobile marketing - Microsoft is giving away its Office 365 mobile apps; Fall of the banner ad: The monster that swallowed the Web; Wearables are totally failing the people who need them most; Mobile payment providers entice shoppers with deals.
Mobile sales to top $1B on Thanksgiving, Black Friday combined: Adobe – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile sales to top $1B on Thanksgiving, Black Friday combined: Adobe; US brands overcoming challenges to start rolling out beacons.
Marketers begin to succeed at translating a heartfelt heritage to mobile
Recent efforts from Disney and Macy's suggest marketers are overcoming the challenge of translating heart-warming sentiments to mobile’s small-screen world.
Mobile Minutes: OnePlus One smartphone; Southwest and Beats; tackling not-spots; German healthcare apps
Today in mobile marketing - OnePlus One smartphone: Awesome, cheap, and nearly impossible to buy; How Southwest offers free Beats music without killing in-flight Wi-Fi; Britain wants mobile phone operators to tackle not-spots; For German healthcare app...
Lagos readies for holiday gifting rush with mobile landing page – Luxury Daily
Luxury Daily today - Lagos readies for holiday gifting rush with mobile landing page; Fragmented audience platforms offer opportunity for authentic engagement.
Pictures from Mobile Marketer’s Mobile Women to Watch 2015 Summit
Mobile Marketer presented its annual Mobile Women to Watch 2015 Summit on Tuesday, Nov. 4 in New York. Here are some pictures from the event.