Today in mobile marketing - How Facebook is changing the way its users consume journalism; Movie theaters ban Google Glass and other wearables; Lenovo closes purchase of Google’s Motorola phone unit; Verizon, Motorola unveil Droid Turbo.
Apple is taking smartphone content consumption into its own hands with a new tool, explained in the Tips app, that hides Web page ads and removes all other clutter for easier reading.
Mobile Commerce Daily today - Outback Steakhouse innovates reservations with mobile-enabled wait lists; 55pc of well-to-do use mobile phones for payments: study.
Luxury Daily today - Chanel shows off fall handbags via interactive mobile ad; Luxury brands look elsewhere after UK counterfeit victory.
Today in mobile marketing - A day with Project Ara, Google’s crazy modular phone; Japan's Rakuten Inc. launches cheap smartphone service; Fitbit unveils fitness trackers ahead of Apple Watch; WhatsApp lost $230 million in first six months this year.
JCPenney, Unilever and other brands are flocking to Tumblr’s video ads for an opportunity to engage with audiences in a less-promotionally oriented atmosphere than on other social networks.
Luxury Daily today - Neiman Marcus simplifies purchase process with mobile photo feature; Brands recalibrate focus in Japan to appeal to younger consumers.
Mobile Commerce Daily today - Taco Bell fires up mobile ordering with customization, marketing blitz; McDonald’s doubles down on NFC with both Softcard and Apple Pay.
With advertisers maintaining a significant focus on targeting the millennial demographic, Facebook’s and Twitter’s cost-per-thousand-impressions pricing trends increased to $4.90 in the third quarter of 2014.
Today in mobile marketer - YouTube considering paid subscriptions; AT&T sued by FTC for allegedly lying about mobile speeds; T-Mobile posts record subscriber growth but losses bigger than expected; Apple CEO fires back as retailers block Pay.