The trend toward big-name brands, even some upscale ones, placing their logo on a truck and driving around the country to engage with consumers is being driven as much by the high cost of real estate as by mobile-enabled consumers who can follow a truc...
Mobile Commerce Daily today - Apple Pay’s halo effect evident in Subway Softcard partnership; Foot Locker sports a speedy omnichannel approach with Deliv.
Luxury Daily today - Nordstrom employs New York Instagrammers to personalize fall accessories; Harrods, Fortnum & Mason boost foot traffic with London Design Festival displays.
Email marketers could be facing a sudden drop in email deliverability this holiday season if they do not take steps to ensure mobile users across all devices are equally engaged, according to a new report from Return Path.
Luxury Daily today - Bloomingdale's reaches multitude of consumers through repeated mobile ads; Zegna weaves bespoke service into multicultural film series.
Mobile Commerce Daily today - Macy’s fires back at Amazon with showroom-busting image search app; Disneyland scares up mobile ticketing for Halloween.
Luxury Daily today - Dunhill commissions artwork for weekly Instagram series; Saks employees’ arrest for identity theft will not tarnish retailer image.
Mobile Commerce Daily today - Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content; Ted Baker pinpoints high-quality Pinterest followers to promote new collection.
As marketers in Britain continue to move away from broadly targeted mobile ad campaigns, consumers say they are more likely to find ads informative and helpful compared to last year, according to a new report from xAd and Telmetrics.
EBay, already a leader in embracing mobile to engage consumers, wants to translate that success into a new revenue opportunity by giving other brands the chance to leverage its first-party data for targeted in-app advertising opportunities.