Hotel brands must improve metasearch visibility: L2 – Luxury Daily
Luxury Daily today - Hotel brands must improve metasearch visibility: L2; Top 10 luxury beauty and personal care efforts of H1.
Mobile Minutes: Samsung, Microsoft, Bitcoin, Facebook Mentions
Today in mobile marketing - Samsung electronics mobile executives take bonus cuts; Microsoft is laying off 14pc of employees as it overhauls its mobile business; Mobile industry should embrace Bitcoin or get left behind; Celebrities only for Facebook’s new ‘Mentions’ iOS app.
Galeries Lafayette creates in-store trip planner to ease shopping – Luxury Daily
Luxury Daily today - Galeries Lafayette creates in-store trip planner to ease shopping; Harrods crafts bespoke experiences for consumers with month-long series.
EBay says in-store pickup gains traction faster than same-day delivery – Mobile Commerce Daily
Mobile Commerce Daily today - EBay says in-store pickup gains traction faster than same-day delivery; Donald J Pliner’s mobile Web site sees 3pc increase in order size.
Mobile Minutes: BT, Yahoo, U.S. Senate, Google Play
Today in mobile marketing - BT returns to mainstream mobile market; Yahoo earnings: display ad revenues disappointing, but mobile and video platform gains traction; Senate passes bill allowing mobile phone owners to unlock devices; Revenue from the Google Play store will overtake Apple’s app store in 2018.
Google’s mobile search gains jeopardized by need for streamlined experiences
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
Mercedes-Benz hands off Instagram control with photo passes – Luxury Daily
Luxury Daily today - Mercedes-Benz hands off Instagram control with photo passes; ROI of events exceeds all other marketing initiatives: report.
Nielsen puts big focus on mobile with Facebook data-gathering partnership
Nielsen, known for its television ratings measurement systems, has partnered with Facebook as it doubles down on its mobile initiatives to stay relevant in an era when viewers increasingly control their media choices.
Mobile Minutes: Mobile health tech, CIOs, Line, Sprint and T-Mobile
Today in mobile marketing - Why mobile health technologies haven't taken off (yet); How CIOs can boost mobile app adoption; Messaging app Line files for I.P.O. in Tokyo; Paulson hedge fund backs potential Sprint, T-Mobile merger.
Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout – Mobile Commerce Daily
Mobile Commerce Daily today - Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout; Web-based mobile transactions grow 48pc in North America: report.