Today in mobile marketing - Walmart.com CEO Joel Anderson to step down; GoDaddy to tap public markets with I.P.O.; Not everything in air travel involves more fees: Free Wi-Fi is spreading; Augmented reality augmentation: Blippar has bought Layar.
Beauty marketer L’Oreal Paris is incorporating in-image advertising platform GumGum’s photo recognition technology to target consumers through digital advertisements.
Today in mobile marketing - Amazon expands middleman role in latest online payments push;The well-followed on social media cash in on their influence; Twitter acquires Namo Media to beef up mobile advertising business; How mobile changed the game — and questions about its future.
Luxury Daily today - Chloé uses new Tunepics account to get personal; Dior shrinks iconic couture pieces for traveling exhibit.
Mobile Commerce Daily today - Only 3pc of retailers recognize in-store shoppers via mobile: report; Hotel Near Me app completes first booking via Google Glass.
Old Navy, L’Oreal Paris, Kraft Foods and Mondelez are leading the way when it comes to taking a more targeted approach to mobile video as the launch partners for a new solution that delivers pre-roll ads to specific audiences.
Today in Mobile Marketing - Sparse shelves for Tesco in social media; Moving fast to monetize, Pinterest debuts self-serve ads; New bill to ban 'stalking apps' could seriously hurt mobile advertising industry; Mobile carriers have a secret weapon in their battle against Web giants. It’s called Bollywood.
The AKQA agency has been harnessing mobile in ways that provide valuable services for consumers, and sees more opportunities on the horizon.
Mobile Commerce Daily today - Gap heats up customer acquisition with commerce-enabled promoted tweets; Food Network taps mobile commerce to drive viewer loyalty.
Luxury Daily today - Hotel brands increase transparency, digital curation for discerning travelers; Fendi blends fashion and fun in arcade-themed Harrods pop-up.