12pc of brands enable consumers to view store inventory via mobile: L2 – Luxury Daily
Luxury Daily today - 12pc of brands enable consumers to view store inventory via mobile: L2; Bergdorf Goodman offers rush delivery to boost weekend sales.
Mobile Minutes: LinkedIn, Paypal, MyFitnessPal, New York Wi-Fi
Today in mobile marketing - Despite 'Intro' flop, LinkedIn planning more mobile apps; PayPal rebrands, touting mobile payment abilities; MyFitnessPal starts tracking steps to grow the world's largest nutrition database; New York City’s plan to turn pay phones into Wi-Fi hot spots.
Brands crack into interactive narrative marketing with Snapchat Stories
Coca-Cola, Taco Bell and Victoria’s Secret are some of the first brands to test out Snapchat Stories as the social messaging application steps up its marketing potential. However, with a tender young demographic and limited control, the tactic is not well-suited for every marketer right now.
Ferragamo examines codes with fragrance-based Tumblr page – Luxury Daily
Luxury Daily today - Ferragamo examines codes with fragrance-based Tumblr page; Building for mobile-first provides better omnichannel experience: Gilt exec.
Mobile Minutes: YouTube, app ticketing, SnapChat, kid wearables
Today in mobile marketing - YouTube unveils Google Preferred at NewFronts event; App ticketing coming to LIRR and Metro-North in 2015; Major Snapchat update adds chatting, video calls; Kid wearables? LeapFrog debuts fitness tracker for training wheels ...
Warburg Pincus exec says mobile gives traditional retailers fighting chance
NEW YORK – A Warburg Pincus executive at the Mcommerce Summit: State of Mobile Commerce 2014 urged retailers to step up their in-store and online mobile marketing initiatives to win sales.
Skava CEO says user experience beats technology with mobile Web design
NEW YORK – A Skava executive at the Mcommerce Summit: State of Mobile Commerce 2014 said that marketers are paying too much attention to which type of technology to use when building a mobile site instead of focusing on figuring out the best user experience.
Forrester’s Julie Ask: Be “Big Mother,” not “Big Brother” in mobile
NEW YORK - A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2014 said that brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric.
David Yurman opens up about personal inspiration for Mother’s Day – Luxury Daily
Luxury Daily today - David Yurman opens up about personal inspiration for Mother’s Day; What effect will the latest Dolce and Gabbana sentencing have on the brand?
HCE vs. BLE: Which has the bigger in-store potential? – Mobile Commerce Daily
Today in mobile commerce - HCE vs. BLE: Which has the bigger in-store potential?; U.S. Bank gets first-mover advantage with real-time person-to-person payments.