NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2014 said that brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric.
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2014 said that brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric.
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