Today in mobile marketing - Spotify teams with Sprint on a mobile music plan; Intuit in talks to buy mobile-finance app Check; New Yahoo mail app for iPhone delivers other content as well; Hulu will soon let anyone stream shows on mobile for free.
Already influential in mobile advertising, Facebook yesterday threw down the gauntlet to Google when it finally made its highly-anticipated mobile ad network official with promises of providing the best ad targeting available in mobile.
While brands including Target, GE and Urban Outfitters are nailing creating compelling Vine content, the majority of marketers’ attempts with the video application remain stuck on pushing products.
Luxury Daily today - Porsche pins dashes of fun on global routes with GTS app; Dorchester Collection seeks to repair image marred by homophobic link.
Mobile Commerce today - Square pins mobile payment growth on non-swipe features; Lowe’s strengthens shopping experience with professional service recommendations.
Today in mobile marketing - Mobile apps could hit $70B in revenues by 2017; IBM drinks the Kool-Aid, launches an enterprise app store; Samsung lost smartphone market share for first time in 4 years; AT&T to launch in-flight Wi-Fi
While investors continue to question Twitter’s potential as new users do not sign up quickly enough, healthy gains on the advertising front point to continued support from brands.
LOST PINES, TX - Brands should be early adopters of new technology to become influencers rather than procrastinators waiting in the wings, according to panelists April 24 at the iProspect Client Summit.
Today in mobile marketing - Angry Birds publisher Rovio reveals its growth stalled in 2013; RadiumOne CEO ousted after plea in domestic violence case; Alibaba, Yunfeng agree to buy $1.22 billion stake in Youku Tudou; The rise of the 'shelfie': Instagra...
Today in mobile commerce - Lord & Taylor builds on mobile innovations with geolocation mystery coupon; Victoria’s Secret capitalizes on in-app messages to drive repeat usage.