Finding ways around the standard mobile banner ad – Luxury Daily
Luxury Daily today - Finding ways around the standard mobile banner ad; 64pc of urban Chinese say craftsmanship most defines luxury: study.
Mobile Minutes: Microsoft, Twitter and Billboard, Internet of Things, Android, Amazon
Today in mobile marketing - Microsoft CEO unveils office for iPad in mobile-app push; Billboard and Twitter partner to create 'Billboard Twitter Real-Time Charts'; Consortium wants standards for ‘Internet of Things'; Data point: Android is on pace to take over the world by 2015; Amazon plans free streaming media service.
Kiip exec: Connected car advertising requires more discipline than mobile
SAN FRANCISCO – A Kiip executive at the ad:tech San Francisco 2014 conference said that the same rules for unobtrusive, contextually-relevant advertising in mobile will have a bigger impact in connected device experiences.
Balmain times mobile ad to benefit from Rihanna news
French fashion house Balmain is playing off the buzz surrounding its spring campaign model Rihanna with an ad on Vogue’s mobile Web site.
Ferragamo encourages brand exploration via Vanity Fair mobile effort – Luxury Daily
Luxury Daily today - Ferragamo encourages brand exploration via Vanity Fair mobile effort; Fashion brands, retailers look to Twitter for liberated communication.
Mobile Minutes: BlackBerry, King, HTC, USC
Today in mobile marketing - BlackBerry gets U.S. government clearance for email software; King IPO: Will Candy crash?; HTC hopes the new HTC One is the chosen one; USC is planning a course in Glass journalism.
Beauty marketers turn to Instagram to stoke product awareness – Luxury Daily
Luxury Daily today - Beauty marketers turn to Instagram to stoke product awareness; Tom Ford creates omnichannel shopping experience with ecommerce site.
Top 10 mobile social initiatives of Q1
Brands and retailers including Procter & Gamble, Sephora and Trader Joe’s leveraged mobile and social in unique ways during the first quarter of 2014 for brand-building and driving commerce.
Kik offers engaging outlets for connecting with teens
Mobile messaging application Kik is showing a lot of potential for marketers that are trying to reach a younger demographic with creative, engaging material that goes beyond the banner ad.
Mobile Minutes: Apple TV, Google Glass, no-poaching pact, China
Today in mobile marketing - Don't think an Apple TV service will let you cut ties with Comcast; Google Glass to get makeover from Ray-Ban, Oakley; Sandberg says Facebook rebuffed Google no-poaching pact; China set to cap transfers using mobile-payment ...