Mobile, user-generated content unlock millennial marketing potential
Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials.
EBay Collections continues to grow – but why no mobile yet? – Mobile Commerce Daily
Mobile Commerce Daily today - EBay Collections continues to grow – but why no mobile yet?; BBVA Compass taps beacons to drive in-stadium engagement.
Ferrari, Mercedes-Benz leap ahead of the pack with Apple car technology – Luxury Daily
Luxury Daily today - Ferrari, Mercedes-Benz leap ahead of the pack with Apple car technology; Bergdorf hosts interactive social media scavenger hunt for SXSW.
Mobile Minutes: TripAdvisor, Overstock.com, Apple, Icahn
Today in mobile marketing - TripAdvisor pushes for in-app hotel bookings but faces resistance; Overstock.com tops $1 million in sales to bitcoin users; Apple loses bid for U.S. ban on Samsung smartphone sales; Icahn fires again in eBay fight, but where...
Days numbered for mobile banners as brands embrace native advertising
Hefty investments from Mondelēz and Omnicom last week suggest that marketers may finally be ready to kill off the mobile banner in favor of social media-driven, native ad placements.
1800Flowers’ mobile retargeting efforts bloom with fingerprinting – Mobile Commerce Daily
Mobile Commerce Daily today - 1800Flowers’ mobile retargeting efforts bloom with fingerprinting; Hooters college football promotion scores by enabling mobile redemption.
Watchmakers introduce Google Glass strategy to build cohesion and awareness – Luxury Daily
Luxury Daily today - Watchmakers introduce Google Glass strategy to build cohesion and awareness; Loewe introduces handbag collection with vignette video series.
Mobile Minutes: Facebook Paper, secure smartphones, tablet shipments, Twitter
Today in mobile marketing - Facebook Paper has forever changed the way we build mobile apps; Post Snowden, secure smartphones on the rise; IDC cuts 2014 forecast for global tablet shipments; Why Twitter will never be a news organization.
Mobile Minutes: $99 app, Flipboard, Yahoo, Google
Today in mobile marketing - How to make a No. 1 app with $99 and three hours of work; Flipboard buys Zite from CNN to squash a rival; Yahoo to stop user access of services with Facebook, Google IDs; Google, Samsung said to express Microsoft-Nokia conce...
Vevo app holds big potential for sponsored content
With Vevo’s mobile application growing in popularity, marketers should keep the app in mind when trying to reach consumers through creative, native content.