Mobile Commerce Daily today - Staples exec pinpoints accordion-style checkout to win mobile conversions; Amex EveryDay Card makes mobile a key focus to target multitaskers.
SAN ANTONIO, TX – Although panelists at eTail West 2014 remained split on the investments and benefits needed to pour into responsive design, some brands such as Travelocity are seeing success with the Web development technique in moving mobile transactions from iOS to Android for the first time.
How will this year's Mobile World Congress, a gathering of 85,000 held last week in Barcelona, Spain, move the needle for mobile? Senior executives from the industry offer their points of view.
AccuWeather’s newest iPhone application update takes advantage of smartphones’ real-time capabilities to provide minute-by-minute forecasts for consumers.
American Greetings has added another mobile application to its repertoire, enabling consumers to create their own cards with a new iPad app.
Today in mobile marketing - Saudi women welcome taxi app Uber; NatWest suffers "payday" mobile banking crash; A smartphone that tries to slip you off the grid; Arlington plans to give every student a tablet.
Luxury Daily today - Gucci builds accessory awareness via multiple mobile efforts on WWD; Barneys highlights ties to Dries Van Noten with Parisian museum exhibit.
Mobile Commerce Daily today - Sephora builds out Instagram-like commerce feature to retain loyalty members; Mobile wallet users make fewer than five purchases per month: report.
While many marketers grasp the significant potential in mobile to reach consumers in new and exciting ways, mobile ads that lack creative vision or the proper execution still abound, hurting campaign performance and damaging brand perception as mobile ...
Luxury Daily today - Neiman Marcus releases mobile app that blends content and commerce; Fashion, jewelry brands look to Academy Awards as prime product placement.