Melbourne-based site Kidspot recently discovered the power of tone in messaging, with less folksy, more serious messages yielding higher open rates and conversion to content rates.
Mobile Commerce Daily today - 7-Eleven unleashes big mobile coupon push for new Diet Coke Slurpee; Chase enters crowded mobile wallet space, rounding out its mobile strategy.
Luxury Daily today - Diane von Furstenberg hastens commerce with mobile ad on The Cut; Elie Saab marries live-stream show with magazine debut to expand reach.
The Academy of Motion Picture Arts is taking advantage of the surge in social activity during the Oscars with a campaign that incorporates digital into the aired broadcast.
Luxury Daily today - Prada pushes content over commerce via New York Times mobile effort; Net-A-Porter's print publication cuts path to purchase.
Luxury Daily today - Longchamp increases exposure with mobile ad, shoppable runway footage; Givenchy, Versace dress Beyoncé during world tour to access global audience.
Mobile Commerce Daily today - Staples tests extending mobile offers into SMS for real-time relevancy; PayPal makes a move for wearables payments.
While consumers are highly engaged on mobile, marketers need to work extra hard to make a mobile ad feel beneficial as opposed to intrusive, per a new report from PwC.
Luxury Daily today - Saks downsizes beauty tutorials via Vine to attract busy consumers; Kering’s dim profits brightened by luxury gains.
Today in mobile marketing - IPhones may be vulnerable to hacker attack, Apple issues fix; New app helps you fight parking tickets; Pacemaker: A groundbreaking DJ app for iPad, powered by Spotify; Google announces Project Tango, a smartphone that can ma...