Melbourne-based site Kidspot recently discovered the power of tone in messaging, with less folksy, more serious messages yielding higher open rates and conversion to content rates.
Melbourne-based site Kidspot recently discovered the power of tone in messaging, with less folksy, more serious messages yielding higher open rates and conversion to content rates.
![Quintin’s Close-Ups: There’s an app for that [Source: Charleston City Paper]](https://netgalaxystudios.com/wp-content/uploads/2017/06/quintin-closeup-app-500x383.jpg)
