Today in mobile marketing - Millennial Media's new CEO focused on building company, not a sale; PayPal executive leaves for mobile payments startup Clinkle; Apple CEO confirms company is looking into mobile payments; This app follows you while you shop—and it needs a clearer privacy policy.
Social media, gaming and weather applications are the top categories that consumers are most likely to be using while watching Sunday's big football game, according to a new study from Soasta.
Luxury Daily today - Balmain leverages Grammy buzz with Rihanna-centric mobile ad on Vogue; Burberry, Diane von Furstenberg, Givenchy attract Chinese consumers with New Year gift items.
Mobile Commerce Daily today - Race to own the retail receipt unlocks mobile loyalty, coupon opportunities; Dunkin’ Donuts scales mobile loyalty program to drive payments volume.
Today in mobile marketing - Rough patch for Uber service’s challenge to taxis; China’s WeChat app targets U.S. users; Bundled applications are here to stay on your smartphone; LG Electronics' mobile unit suffers hit.
The Google Play application store is becoming a less friendly environment for developers, as evidenced by hyperlocal advertising platform Pingjam shutting down following the deletion of more than 1,000 apps leveraging its SDK.
While consumers are increasingly multitasking on a mobile device and watching television at the same time, translating this engagement into a prime advertising opportunity is still elusive.
Luxury Daily today - Audi app tracks miles to help business travelers balance expenses; Versace takes center stage on Lady Gaga fan site to show authenticity.
Mobile Commerce Daily today - Is mobile failing at driving in-store traffic?; Starbucks inches in on 5M mobile weekly transactions.
Today in mobile marketing - A pivot could save your mobile app from failing; Samsung’s profit drops as Apple squeezes mobile sales; South Korea to banish bloatware from smartphones; Windows hybrid makers: It's all about the tablet.