While mobile is slated to play a bigger role in Super Bowl XLVIII campaigns from brands such as H&M, Pepsi and McDonald’s, innovative efforts that push the envelope too much with new technology could miss the mark on delivering entertainment and branding value.
Despite predictions that the growth rate for mobile ad spending worldwide will slow over the next few years, research firm Gartner still expects the global mobile ad market to reach $18 billion in 2014, up from $13.1 billion last year, and $41.9 billio...
Today in mobile marketing - Hurt by slower sales of smartphones, Best Buy has bleak holiday results; UK tablet market to slump in 2014; UK retailers miss out on 1.5 billion pounds in mobile commerce; Nokia said to near CEO pick for future beyond handsets.
Luxury Daily today - VW racing app generates 25K dealership inquiries in 10 weeks; Dior’s online stock of “revolutionary” beauty product sells out in mere days.
Mobile Marketer presented its Mobile FirstLook: Strategy 2014 conference on Wednesday and Thursday, Jan. 15 and 16, in New York. Here are some pictures from the event.
Luxury Daily today - Ferrari drives fan subscriptions through photo contest; Pratesi draws parallel to Hermès during expansion.
NEW YORK – A ForeSee executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 said that despite the smartphone’s reputation to not drive conversions, consumers are satisfied from smaller-screen shopping experiences.
NEW YORK — Optimized emails alone will do little to engage and attract consumers to retail and mobile commerce spaces if they lack pre and post interactions with consumers, according to executives at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference.
NEW YORK—A DigitasLBi executive at Mobile Marketer's Mobile FirstLook: Strategy 2014 conference said that mobile is making the need for an agency more crucial than ever for brands to align the fragmented medium under one holistic strategy.
Luxury Daily today - Emerging brands lack the heritage needed for luxury status; The Peninsula Hotels gears up for global expansion.