While mobile is slated to play a bigger role in Super Bowl XLVIII campaigns from brands such as H&M, Pepsi and McDonald’s, innovative efforts that push the envelope too much with new technology could miss the mark on delivering entertainment and branding value.
Super Bowl mobile ads fizzle as gap grows between utility, innovation
By Mobile Marketer Marketing Sectors Feed|
2014-01-21T19:00:00-05:00
January 21st, 2014|Mobile|Comments Off on Super Bowl mobile ads fizzle as gap grows between utility, innovation
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