Twitter connects New Year’s Ball app with 500K users worldwide
New York's Times Square is making New Year's Eve an even more social event by integrating its Times Square Ball application with Facebook and Twitter.
2014 will be the year of big data: Forrester
Marketers will be able to develop smarter and more relevant programs in 2014 by putting data to good use, according to a new report from Forrester Research.
Burberry sends mobile readers to different landing pages to achieve multiple goals – Luxury Daily
Luxury Daily today - Burberry sends mobile readers to different landing pages to achieve multiple goals; Harrods is 2013 Luxury Retailer of the Year.
IOS vs. Android: What to expect in 2014
While holiday mobile usage trends underscore iOS’ continued strength in supporting engagement, the increasingly robust Android user base points to the growing urgency surrounding the need to finally solve the equation for driving meaningful interactions with these users.
Groupon beauty maven pushes category sales via mobile
Groupon has a revealed its new face of the health, beauty and wellness category, Favin the Beauty Maven, pointing to the company making a bigger effort in the category, partly with mobile and social.
CVS, Walgreens drive post-holiday engagements via mobile to deepen relationships – Mobile Commerce Daily
Mobile Commerce Daily today - CVS, Walgreens drive post-holiday engagements via mobile to deepen relationships; Sears pivots brand focus to membership with mobile as linchpin.
Top 10 luxury brand multichannel marketers of Q4 – Luxury Daily
Luxury Daily today - Top 10 luxury brand multichannel marketers of Q4; L2 Think Tank is 2013 Luxury Researcher of the Year.
GoGo to offer free Weather.com access for smartphones on airlines
GoGo will offer free, in-flight mobile Wi-Fi to passengers who connect to Weather.com on its airline partners starting next year.
Top 10 luxury brand mobile campaigns of Q4 – Luxury Daily
Today in luxury marketing - Top 10 luxury brand mobile campaigns of Q4; A conversation with the Four Seasons’ Isadore Sharp.
Bigger mobile ad budgets, more device use expected
The coming year promises to be even better than 2013 was to mobile marketers, with a pair of new reports pointing to bigger budgets and more opportunities to reach mobile users coming down the pike.