87pc of moms use mobile, up 34pc: report
Moms are increasingly relying on mobile to manage their schedules, email and social media, according to a new report from BabyCenter.
Brands welcome voice-enabled ads for more organic mobile experiences
Voice-enabled ads are shaping up as an interesting new advertising option on mobile, with promises of helping marketers move beyond the static banner ad to take meaningful advantage of the unique features found on smartphones.
Top 5 luxury gift guides for the 2013 holiday season – Luxury Daily
Luxury Daily today - Top 5 luxury gift guides for the 2013 holiday season; Mr Porter uses children’s character to promote holiday dressing guide.
Mobile makes over window displays as marketers move on from QR codes – Mobile Commerce Daily
Mobile Commerce Daily - Mobile makes over window displays as marketers move on from QR codes; Maybelline polishes Thailand base with exclusive mobile gifts.
Viggle drives loyal user engagements with Wetpaint acquisition
Viggle recently acquired Wetpaint for $30 million, expanding its capabilities in second-screen marketing and enabling it to grow its loyal audience and provide them with content 24 hours a day.
Facebook significantly improves video experience but more work remains
While Facebook’s made a big step toward improving its mobile video experience for advertisers with autoplay video ads, the user experience for videos still needs to improve for the social network to be an important player in video.
Top 10 location-based mobile advertising campaigns of 2013
The rise of geo-conquesting, navigational applications and an increase in sophisticated data made campaigns from Toys “R” Us, adidas and Jack in the Box stand out in the mobile space this year.
Ralph Lauren continues Ricky handbag promotion with mobile effort – Luxury Daily
Luxury Daily today - Ralph Lauren continues Ricky handbag promotion with mobile effort; Burberry opens dedicated beauty store to introduce consumers to new cosmetics.
Mobile Minutes: Tablets, 4G, banks, Apple
Today in mobile marketing - Tablet highs and lows of 2013; Mobile phone coverage: is 4G to blame for 3G signal complaints?; Why banks will be losers to mobile and ecommerce leaders, infographic; Apple dominating small and medium business mobile device ...
Gmail shakes up mobile email, curbs dynamic content
Google is changing the game for mobile email with a change to Gmail that will make it harder for marketers to deliver dynamic content on mobile.