Consumer packaged good brands and automakers are averaging some of the highest click-through and engagement rates in the industry by focusing on engagement rather than conversions, according to a new report from DG Mediamind.
Luxury Daily today - Salon du Chocolat New York gains insights from Columbia, Parsons; Tamara Mellon unveils first campaign video to expand reach.
Mobile and tablet share of online video views increased 133 percent between September 2012 and September 2013, according to a new report from Ooyala.
Today in mobile marketing - Net activity shifts as smartphones become the norm; Struggling smartphone maker HTC names CFO as head of sales; Sprint and T-Mobile vs. the magic number four; Happtique suspends mobile health app certification program.
Mobile Commerce Daily today - Mobile breeds new shopping opportunity in days before Christmas; Ann Inc.’s Loft aims to beef up email efforts via holiday promotion.
Big brands such as Visa, Coca-Cola and Dunkin’ Donuts significantly stepped up their mobile and television efforts in 2013 to bolster engagement with viewers plugged into mobile devices while simultaneously watching TV, making second-screen strategies one of the year's important mobile tactics.
Luxury Daily today - Chandon appeals to fashionable party hosts with The Cut mobile ad; Columbia, Parsons view Dior stylist as link between brand and consumer.
Today in mobile marketing - Why battery life should be the new smartphone battleground; Samsung merges camera and mobile divisions in a bid to differentiate its smartphones; Do your homework before buying tablet for kids; 10 smartphone must-have features.
The United Parcel Service has rolled out a new Kindle Fire application that integrates Facebook and the company’s My Choice program to let consumers track and ship packages.
With the launch of Apple’s iPhone 5S and more consumer acceptance around using mobile for authentication this year, marketers will leverage mobile fingerprinting in 2014 to supercharge their strategies. However, with Facebook and L’Oreal betting on facial recognition, the technology should not be counted out completely.