The digital media landscape is evolving quickly and not everyone is going to come out a winner as the rapid growth in mobile and social media changes how ads are bought and viewed.
When looking to make informed decisions on purchases, consumers tend to check social media for input, and according to a recent report from Social Media Link, Facebook is the most trusted review platform over Pinterest, YouTube and Twitter.
While mobile retargeting was already picking up steam, Twitter’s entry with a cross-channel strategy addressing the challenges in using Web cookies for mobile tracking could attract more dollars to from brands.
Luxury Daily today - IWC app recommends watches using personality quiz responses; Dior balances heritage, botany in skincare range promotion.
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Marketers need to kick their mobile search strategies into high gear now that 89 percent of consumers use a search engine on their mobile device, according to a new report from Forrester Research.
A Razorfish executive who spoke during a Mobile Marketer webinar yesterday said that marketers need to up their in-application segmentation efforts if they want to create loyal users.
With mobile playing a bigger role in the overall media mix, both in-store experiences and more data-driven types of advertising will propel the next phase of mobile marketing in 2014.
As competition increases, wireless carriers are stepping up price promotions and special offers to acquire and retain customers, but this could spell trouble for the operators down the road.
Luxury Daily today - Longines pushes ecommerce with multiple New York Times mobile ads; Cartier showcases legacy of art and design at Paris exhibit.