Marketers mistakenly look beyond engagement in mobile
For a while now, mobile marketers have been discussing how to move beyond engagement with mobile, but they need not move so quickly when the metric alone can be effective for a brand.
Blinkx acquires Rhythm NewMedia to scale mobile video
Looking to tap into the significant growth in mobile video viewing, Internet video platform Blinkx has acquired mobile video advertising firm Rhythm NewMedia for $65 million.
RadioShack bets on mobile video to spur holiday interest
Mobile rich media advertising is attracting a wide array of brands and retailers this holiday season for its ability to engage consumers, increase brand recognition and drive sales.
Will Facebook’s mobile advertising success be the social network’s undoing?
While Facebook’s push to monetize its mobile offerings is a success, the cost has been a pivot away from the social network’s core strategy as a person-to-person engagement tool.
Amazon misses the mark with unoptimized Black Friday email – Mobile Commerce Daily
Mobile Commerce Daily today - Amazon misses the mark with unoptimized Black Friday email; KFC’s mobile commerce plans grow with streamlined payments.
Céline sparks look book interest with bright New York Times mobile ad – Luxury Daily
Luxury Daily today - Céline sparks look book interest with bright New York Times mobile ad; Marc Jacobs fetes Playboy magazine’s anniversary to show edginess.
Calvin Klein, Twentieth Century Fox latch onto Tumblr for content boost
Calvin Klein, Twentieth Century Fox and Turner Broadcasting are a few of the launch brands that are testing a new mobile ad format from Tumblr that inserts a piece of ad content within popular and trending posts.
Injecting heritage into mobile games builds brand community – Luxury Daily
Luxury Daily today - Injecting heritage into mobile games builds brand community; Prada's anti-paradise video accentuates accessories from print campaign.
Retailers retreat from mobile marketing as flash sales interest wanes: BDO
With only 38 percent of retailers investing in mobile marketing this year - down from 50 percent last year - a new report from BDO USA suggests that momentum is dying down for the medium as marketers find that they cannot prove mobile's ROI.
Blockbuster, Office Depot nail Black Friday mobile performance: report – Mobile Commerce Daily
Mobile Commerce Daily - Blockbuster, Office Depot nail Black Friday mobile performance: report; Kona Grill personalizes gift cards via mobile.