Jaguar builds upon F-Type Coupé myth via Instagram video – Luxury Daily
Luxury Daily today - Jaguar builds upon F-Type Coupé myth via Instagram video; Fashion brands embrace spirit of giving with holiday charity initiatives.
Blueprint for setting up a super-targeted holiday beacon campaign
Macy’s and Frank & Oak are two brands leveraging new types of Bluetooth technology this holiday season to bolster loyalty and in-store engagement. Although there are a few best-practice tips, marketers have plenty of room to experiment with the new technology this year.
Swarovski drives holiday retail traffic through Pinterest, Instagram holiday contests – Luxury Daily
Luxury Daily today - Swarovski drives holiday retail traffic through Pinterest, Instagram holiday contests; Dolce & Gabbana appeals to aspirational consumers with crowdsourced photo album.
Mobile Minutes: Katie Couric, Apple, App Store search, BlackBerry
Today in mobile marketing - Couric hire is key to Yahoo’s mobile strategy; Apple defeats patent claim over invention of smartphone; Improved App Store search engine now corrects for users’ “fat finger” mistakes and other misspellings; BlackBerry finds early success with mobile messaging app.
Disney keeps ahead of app curve with cross-promotion, updated content: report
Disney yet again tops the list of global brands in the mobile landscape, according to a report from Distimo.
Can Snapchat break into mobile’s one-on-one marketing promise?
As marketers flock to crowded platforms such as Facebook and Twitter, alternative platforms such as Snapchat could become a more valuable place to create intimate, one-to-one connections with consumers.
Mr Porter enhances bespoke shopping with iOS 7-inspired mobile app – Luxury Daily
Luxury Daily today - Mr Porter enhances bespoke shopping with iOS 7-inspired mobile app; Versace goes for fame with Lady Gaga print campaign.
Mr Porter enhances bespoke shopping with iOS 7-inspired mobile app – Luxury Daily
Luxury Daily today - Mr Porter enhances bespoke shopping with iOS 7-inspired mobile app; Versace goes for fame with Lady Gaga print campaign.
Nebraska Lottery drives mobile app downloads via geo-targeted media buy
Nebraska Lottery recently ran a mobile campaign to build up hype for an application launched earlier this year that resulted in a low cost-per-click for the brand.
Cross-device approach underscores sports brands’ success with wearables
Nike, Adidas and Under Armour are leading the pack in wearables with products that sell wrist devices in conjunction with mobile and desktop products. With the increased interest in cross-screen marketing, the brands are laying the groundwork for futur...