LinkedIn looks to boost ad targeting with new brand opportunities
LinkedIn is ramping up its advertising offerings with Showcase Pages, which should enable the business-oriented social network to fine-tune ad targeting.
YouTube paid versus earned media: Which works better on mobile?
Despite YouTube's work at monetizing its growing mobile traffic with new advertising units, earned media could be the bigger opportunity if brands can get it right.
Porsche Design refreshes ties with BlackBerry to launch crocodile phone at Harrods – Luxury Daily
Luxury Daily today - Porsche Design refreshes ties with BlackBerry to launch crocodile phone at Harrods; Chanel expands on founder’s legacy with costume docudrama.
Apple poised to surpass Google in indoor location-based services
Location-based services is shaping up to be a significant portion of the mobile industry going forward. While Apple has traditionally not been very strong here, the company is quietly making gains and could even surpass Google in one quickly growing ar...
Ritz-Carlton brings augmented reality to Arabic magazine Sayidaty – Luxury Daily
Luxury Daily today - Ritz-Carlton brings augmented reality to Arabic magazine Sayidaty; LVMH consolidates beauty research to affirm authenticity, boost innovations.
Mobile Minutes: Disney, China Mobile, T-Mobile, Asus
Today in mobile marketing - Disney struggles to make its free gaming apps pay; China Mobile courts overseas users with mobile app; T-Mobile looks to raise money to buy spectrum; Asus hopes new Chromebooks, smartphones, and wearables will turn fortunes ...
Mobile ad vendors in a tight spot as industry matures
Several trends are putting increasing financial pressure on mobile advertising vendors, resulting in layoffs, bankruptcies and consolidation.
Apple’s biggest weakness and Samsung’s biggest opportunity is women
Although Apple’s brand loyalty remains relatively high, an opportunity for Samsung to more aggressively target female iPhone users is breaking out as sales plateau.
R/GA exec: Earned data one of mobile’s greatest values for brands
NEW YORK – A R/GA exec at the Mapping Mobile @ NYU Stern conference spoke about the different ways that mobile will move beyond smartphones and tablets for marketers in the coming years via connected devices and wearable technology.
R/GA exec: Earned data one of mobile’s greatest values for brands
NEW YORK – A R/GA exec at the Mapping Mobile @ NYU Stern conference spoke about the different ways that mobile will move beyond smartphones and tablets for marketers in the coming years via connected devices and wearable technology.