NEW YORK — A Tumblr executive at ad:tech New York 2013 said that brands should view native advertising on mobile as a way to interact with consumers in a natural and human fashion that fits in with the spirit of the site.
NEW YORK – A Facebook executive at ad:tech New York 2013 defended the value of social media by using the company's popular mobile application install ad units as an example of advertising that proves return on investment.
Today in mobile marketing - Superfast broadband: report reveals growing mobile demand; 10 steps to creating a mobile-optimized content marketing strategy; Samsung shows investors foldable mobile prototypes; Inertial sensors boost smartphone GPS perform...
Mobile Marketer presented its first Mobile Women to Watch 2014 Summit on Tuesday, Nov. 5 in New York. Here are some pictures from the event.
Today in luxury marketing - Land Rover celebrates personal ambitions in Instagram campaign; Dolce & Gabbana enlists director Martin Scorsese for TV ad effort.
NEW YORK – Executives participating in an ad:tech New York 2013 panel all agreed that marketers need to stop playing safe and specifically target minorities by investing in understanding their culture and behavior.
NEW YORK – A Microsoft executive at the ad:tech New York 2013 conference said that the explosion of mobile devices in the past few years means that as consumers are constantly plugged in, they are also increasingly frustrated by devices that are not contextually-relevant.
Today in mobile marketing - Apple adds suppliers to boost smartphone, tablet production; Samsung: Winning big with affordable smartphones; The Internet killed distance. Mobile computing brought it back; Ex-Googlers bring A/B testing to mobile apps.
Today in mobile marketing - New app platforms will take mobile beyond desktop companion; Smartphone makers race to build flexible screens; Nike releases Move app to turn your iPhone 5S into a FuelBand; T-Mobile subscribers up for second straight quarter.
Luxury Daily today - Van Cleef & Arpels illuminates museum exhibit via audio app; Alfred Dunhill looks to founding pioneers for Johnnie Walker traveler’s trunk.