Today in mobile marketing – Here's another sign that Snapchat is building a physical device; Forget the selfie, it’s all about the virtual reality surroundie now for millennials; Bluetooth boots vibrate to guide you to your location; Europe's mobile payment players braced for battle as US rivals move in.
As use of digital assistants such as Siri and Cortana grows, a new advertising opportunity is emerging, with marketers expected to spend $12B for paid search on these platforms by 2021, up more than 3,000 percent from the estimated spend in 2016, accor...
Luxury Daily today - Marc Jacobs, Prada usher in Google’s experiment to curate fashion content; Saks’ Fall Magalog sees special appearances from Halle Berry, Samuel L Jackson.
Today in mobile marketing – Here's another sign that Snapchat is building a physical device; Forget the selfie, it’s all about the virtual reality surroundie now for millennials; Bluetooth boots vibrate to guide you to your location; Europe's mobile payment players braced for battle as US rivals move in.
Mobile Commerce Daily today - Mastercard, PayPal get cozier with more payment options; Walmart boosts MoneyGram co-branded money transfer service with mobile tools.
As use of digital assistants such as Siri and Cortana grows, a new advertising opportunity is emerging, with marketers expected to spend $12B for paid search on these platforms by 2021, up more than 3,000 percent from the estimated spend in 2016, accor...
Luxury Daily today - Miu Miu's narrative on women's empowerment dives into skating culture; Gucci’s visual representation of fragrance hopes to shatter society norms.
Mobile Commerce Daily today - Can partnering with augmented reality apps boost in-store traffic?; Mobile is heaviest used banking channel as transactions multiply: report.
While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.
While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.