Gen Y more receptive to mobile marketing than Gen Z: Forrester

/Gen Y more receptive to mobile marketing than Gen Z: Forrester

Gen Y more receptive to mobile marketing than Gen Z: Forrester

While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.

By | September 5th, 2016|Mobile|Comments Off on Gen Y more receptive to mobile marketing than Gen Z: Forrester

Gen Y more receptive to mobile marketing than Gen Z: Forrester

While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.

By | September 5th, 2016|Mobile|Comments Off on Gen Y more receptive to mobile marketing than Gen Z: Forrester