Lexus IS unlocks global audience through Real Racing 3 mobile game – Luxury Daily
Luxury Daily today - Lexus IS unlocks global audience through Real Racing 3 mobile game; Chanel gazes at moon’s phases to educate watch consumers.
Google vs. Facebook: Who has the stronger mobile advertising strategy?
Google and Facebook are increasingly going head-to-head on a number of fronts in mobile advertising, including performance marketing, a traditional area of strength for Google’s but one where Facebook is quickly gaining.
Kellogg differentiates augmented reality efforts with entertainment
Kellogg is taking its augmented reality initiatives up a notch by focusing on entertainment content that brings static packaging to life.
Is cross-screen marketing the new mobile-first?
"Cross-screen" is overtaking "mobile-first" as a buzzword for marketers these days, but with significant challenges in tracking and creating compelling content, few marketers are truly ready to tie desktops, smartphones and tablets together into integr...
Unilever exec: Create mobile-specific native advertising to engage consumers
NEW YORK – A Unilever executive at the Media Tech Summit 2013 conference said that marketers should work towards creating content and native advertising that works directly within the context of mobile as opposed to taking what they know from older media and translating it to mobile.
Mobile Minutes: Hulu, real-time bidding, Samsung, hotel booking
Today in mobile marketing - Hulu makes some mobile video free, but no full episodes; Why real-time bidding is going to completely change the equation for mobile advertising; Samsung patents design of smartphone-connected "sports glasses"; No reservatio...
Michael Kors eschews mobile’s expected hoops with store locator ad – Luxury Daily
Luxury Daily today - Michael Kors eschews mobile’s expected hoops with store locator ad; Swarovski elevates film accolades with first feature film release.
Mobile privacy debate moves in-store as retailers mull Wi-Fi investments
New privacy guidelines introduced this week address the tracking of mobile users’ in-store activities while also laying the groundwork for protecting consumers as retailers look for ways to engage with smartphone-wielding shoppers.
Pacific Life introduces new mobile platform to remove friction from sales
NEW YORK – A Pacific Life executive at the Media Tech Summit 2013 conference said that the insurance company has released a new mobile platform as a part of its ongoing efforts to remove friction for the point of sale between a financial advisor and client.
Mobile Minutes: Groupon, T-Mobile, LinkedIn, smartphone-free thinking
Today in mobile marketing - Groupon CEO: Our deals are "designed for mobile"; T-Mobile to offer free data service for tablets; LinkedIn hits 38pc of unique visits from mobile, up from 8pc in Q1 2011; Why being a thinker means pocketing your smartphone.