As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone advertisements that consume less bandwidth, reach for higher standards and showcase how consumer resistance to i...
Mobile Commerce Daily today - Walmart Pay expands as repeat use drives more than 80pc of transactions; Sephora smells fragrance success with personalized mobile quiz.
Luxury Daily today - Marc Jacobs casts diverse group for boundary-pushing campaign; How should brands respond when an ambassador makes headlines?
Today in mobile marketing – Google revs its AI engines; Samsung acquires cloud company Joyent; Apple’s tries to peek at user habits without violating privacy; YouTube starts producing free video ads for small businesses.
Mobile advertising drives $26.52 in incremental sales per thousand impressions for consumer packaged goods brands, beating out digital video, TV and cross media, according to a new report from Nielsen Catalina Solutions.
Facebook is enabling advertisers to more accurately measure their campaigns’ effect on in-store sales with new features and metrics, including a native store locator for mobile ads, leveraging a strategy previously rolled out by Google and underscoring how mobile's return-on-investment is becoming clearer.
Mobile Commerce Daily today - Starbucks heats up awareness for summer drinks via themed Snapchat lenses; Wells Fargo’s new credit card comes with mobile-enabled tracking.
Luxury Daily today - Ritz-Carlton collates news and recommendations with new social presence; Millennials more motivated by deals, service than retailer values: report.
Today in mobile marketing – Twitter invests $70M in SoundCloud; Bed Bath and Beyond acquires One Kings Lane; Uber offers helicopters to escape Sao Paulo gridlock; Snapchat strikes partnership with Oracle to prove its ads work.
Native social advertising is expected to increase its share of location-targeted mobile ad spend from 19.8 percent this year to 28.1 percent by 2020, according to a report released today by BIA/Kelsey.