Today in mobile marketing – Pinterest acquires mobile ad firm URX; Periscope hires editor-in-chief to curate live streams; USA Today suffers setback in dispute targeting video privacy of newspaper's app; Why is Google creating a new hardware division?
The Daily Dot is among the publishers planning to test a new programmatic vertical mobile video ad unit, reflecting the need to deliver experiences tailored to mobile users as traffic from smartphones continues to grow.
Mobile Commerce Daily today - JCPenney spins millennial-friendly major appliance sales with in-app purchasing; McDonald’s builds local push on mobile via teacher appreciation incentives.
Luxury Daily today - Ferrari extends brand with mobile magazine, artist profiles; Affluent class’ affinity for Amazon presents long-term obstacle for luxury brands.
Today in mobile marketing – Amazon bolsters voice based-platform Alexa with investment in TrackR; Facebook to add Snapchat-like ephemeral messages to its Messenger app: Report; Baidu shares sink following regulatory probe; This tech bubble is bursting.
Mobile Commerce Daily today - How social influencers are disrupting mcommerce in industries besides retail; EBay uncorks more extensive product inventory via wine app collaboration.
Luxury Daily today - Fendi invites consumers to find eyewear match through multisensory exploration; Daughters steal the show in Mother's Day promotions.
Starbucks’ recent stumble, after its Snapchat geofilter allowed users to run with it to voice their complaints, reveals the potential dangers of user-generated content campaigns, which may be vital in connecting with young demographics but come with a price.
Luxury Daily today - Jaguar Land Rover saves time with item-tracking integration; Digital economy necessitates thorough filtering of agencies.
Mobile Commerce Daily today - Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne?; Mobile sales volume projected to reach 2.05B by 2020: report.