Michael Kors celebrates Lunar New Year with Chinese app debut – Luxury Daily
Luxury Daily today - Michael Kors celebrates Lunar New Year with Chinese app debut; Louis Vuitton’s positive Chinese placement a result of slow, steady growth.
Retailers see correlation between beacons and mobile coupon redemption: report – Mobile Commerce Daily
Mobile Commerce Daily today - Retailers see correlation between beacons and mobile coupon redemption: report; Philadelphia 76ers shoots first with integrated ticketing experience on StubHub.
Super Bowl mobile marketing finds groove before and after game
Numerous brands delivered well-crafted mobile strategies capitalizing on the excitement both before and after the Super Bowl, overshadowing any efforts to drive engagement during the popular live event.
Mobile Minutes: PayPal Express Checkout; Eli Lilly buys iPads; Super Bowl and social media; Google’s VR ambitions
Today in mobile marketing – PayPal's Express Checkout has a mobile shopping problem; Apple's Cook: Eli Lilly bought 15,000 iPads for workers in field; Facebook Super Bowl 50 sharing numbers decline despite sports stadium, real-time push; Imagine Google's VR gadget without the cardboard. Google does.
Estée Lauder relies on brand ambassadors to bring makeup into Vogue – Luxury Daily
Luxury Daily today - Estée Lauder relies on brand ambassadors to bring makeup into Vogue; 4 forces behind luxury complexity.
Mobile marketing week in review: Data mining and the Super Bowl
Increasingly sophisticated data mining and its impact on mobile marketing was a big topic last week in mobile marketing, as evidenced by news from Kia and Google. For the full analysis, watch this video.
Mobile Minutes: Facebook’s mobile dominance; Smart rings; Apple Watch summons Tesla; Amazon expands delivery
Today in mobile marketing – Facebook's mobile ad dominance squeezes start-ups; Everyone wants to make smart rings – but no one knows what for; Apple Watch can now summon a Tesla; Amazon adds booze to same-day delivery service.
Visa’s open APIs signal battle against Silicon Valley payment platforms – Mobile Commerce Daily
Mobile Commerce Daily today - Visa’s open APIs signal battle against Silicon Valley payment platforms; How the Super Bowl gave retailers a mobile-enabled sales touchdown.
Is Twitter’s $1M price tag for branded emojis worth it?
Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.
Android Pay, Apple Pay reach parity as mobile pay adoption grows: report – Mobile Commerce Daily
Mobile Commerce Daily today - Android Pay, Apple Pay reach parity as mobile pay adoption grows: report; Subway unwraps Wi-Fi loyalty program to perfect millennial targeting tactics.