Groupon’s latest advertising campaign, aimed at “working millennials and traditional power users,” is getting at the cohorts where they reside, launching creative on online content outlets such as YouTube, Hulu and Crackle.
With Snapchat’s looming IPO the talk of both Wall Street and Silicon Valley, many analysts calculating about the company’s long-term profitability should heed a new report from Fluent that casts doubt on Snapchat’s supposedly optimistic consumer percep...
The success of Facebook’s Jobs feature, which allows the social platform to cut out hiring platforms playing middleman such as LinkedIn, will be dependent on a number of important circumstances, not least of which is the latter’s failure to retain mill...
While the success or failure of the virtual reality market is still very much up to debate, a new report from ABI Research claims that its growth will come on the back of standalone apparatuses as opposed to mobile-reliant ones.
Last week, Evan Spiegel and co. announced that Snap Inc. has finally filed for an initial public offering, and market analysts have since been postulating on how much of its prospective $25 billion valuation can be attributed to advertising.
Facebook is testing out a lightweight, non-intrusive ad model for Facebook Messenger, setting the stage for better brand engagement on the popular messaging platform.
AOL is continuing its shift towards mobile with the release of a new platform for mobile application developers that provides them with a comprehensive suite of capabilities related to marketing, inventory, ad buying and more.
HTC Vive is launching VR for Impact, a $10 million effort to drive the development of virtual reality technologies that have a positive impact on the world and on society.
Twitter is offering the ability to record live video in an immersive 360-degree format to “select partners” of its streaming application, Periscope.
Snapchat has acquired Israeli augmented reality startup Cimagine for a purported $35 million, but both companies are keeping mum on their plans for the future.