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In a move that could impact marketers’ mobile revenue streams, Apple introduced the 4-inch iPhone SE yesterday, which comes with Touch ID and Apple Pay.

In a move that could impact marketers’ mobile revenue streams, Apple introduced the 4-inch iPhone SE yesterday, which comes with Touch ID and Apple Pay.

Today in mobile marketing – Is this what the iPhone 7 could look like?; WhatsApp encryption stifling another Justice Department investigation: report; China's $500 billion mobile shopping mania; On-demand valet parking seemed like such a great idea. It wasn't.

Today in mobile marketing – Is this what the iPhone 7 could look like?; WhatsApp encryption stifling another Justice Department investigation: report; China's $500 billion mobile shopping mania; On-demand valet parking seemed like such a great idea. It wasn't.

With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow.

Google’s results for the fourth quarter beat analysts’ expectations, driven by mobile search, YouTube and programmatic advertising, as parent company Alphabet looks to machine learning and artificial intelligence to take mobile to new heights.

Today in mobile marketing - Facebook opens live video to U.S. Apple app users; PayPal opens Venmo to businesses but don't expect it to be a cash cow, yet; T-Mobile adds Amazon Prime Video, Univision Now to Binge On; Shazam tests new waters: distributin...

While Apple delivered another monster quarter, warning signals are mounting that the iPhone’s role in buoying results is close to over, drawing attention to the lack of details about sales volume for the Apple Watch.

Today in mobile marketing – Facebook launches new hub for sports fans; Is Verizon killing it as a mobile video star?; Android has a new weapon in the iPhone war; How many watches did Apple sell last quarter?

NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.