NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.
Today in mobile marketing - Nielsen to use Facebook and Twitter in new ratings system; Google wants to make it easier to install Android apps; Spotify buys music social network apps Soundwave, Cord Project; New Apple music app for your own back-up band.
Today in mobile marketing - Nielsen to use Facebook and Twitter in new ratings system; Google wants to make it easier to install Android apps; Spotify buys music social network apps Soundwave, Cord Project; New Apple music app for your own back-up band.
Today in mobile marketing - Printer, washer automatically order from Amazon; GM buys Sidecar's assets as it preps its own ride-hailing service; Twitter service interrupted again for some mobile and Web users; Facebook launches new initiative against on...
Today in mobile marketing - Chase, Walmart seek to disrupt mobile payments business in 2016; Facebook's free Internet service shut down in Egypt; What's next for bitcoin in 2016; T-Mobile: Who needs a cable company anyway?
Today in mobile marketing - Facebook testing multiple topic-based news feeds on mobile app; New iPhone 7 details reveal 3 radical design changes; It's the end of the road for Sidecar; CES to include new generation of smartwear for health.
Today in mobile marketing - Riding the wave: Samsung to expand mobile pay service in U.S.; How Venmo plans to make money; Tablets have banner 2015, thanks to lesser known labels; The Internet of Things is everywhere, but it doesn’t rule yet.
Today in mobile marketing - Can US retail banks survive the mobile revolution?; Facebook works to improve social media for the blind; Watch LeBron James train (in virtual reality); Faster medical attention with app.
Today in mobile marketing - Apple Pay seeks growth in Asia, Europe after slow U.S. adoption; A WhatsApp bug crashes the app using just smiley emojis; Doctors reach out through social media; Is this Bluetooth-enabled smart coffee maker worth $2,500?
General Electric today unveils a holiday-themed Instagram scavenger hunt requiring users to journey through a series of connected accounts that highlight different advanced technologies while they search for hidden snow globes.