Ads for apps flood TV but ROI remains unproven
There has been a deluge of television ads hawking brand applications in 2015, but while the strategy speaks to the competition in this space, not everyone agrees TV is the best support strategy.
Adidas laces up mobile fitness push with Runtastic acquisition
Adidas is widening its mobile scope by adding the Runtastic application to its repertoire, a move that will likely put it in competition with Nike in the GPS fitness tracking sector.
Why iOS 9’s search, notification updates are good news for brands
The impending arrival of iOS 9 is signaling brands to think ahead and develop strategies in line with the most significant new features for marketers, such as notification centers within applications and a new search API.
Mobile Minutes: Samsung’s 11K display; T-Mobile’s big plan; Comcast’s streaming service; Scents on SMS
Today in mobile marketing - Samsung developing whopping 11K display for smartphones; T-Mobile hints at 'big, bold' plan this week; Comcast launching streaming video service; Scent received, with a tap of a smartphone.
Mobile Minutes: Yahoo’s fantasy sports app; Brands on Facebook; IOS 9 beta available; Samsung’s premium smartphone
Today in mobile marketing - Yahoo brings real money to its fantasy sports app; Brands hope you like them enough to pin them at the top of your Facebook news feed; You can try iOS 9 software now, if you're willing to assume some risk; Samsung Electronic...
Mobile Minutes: Facebook’s news feed controls; Twitter’s birthday feature; Spotify versus Apple; Microsoft’s Windows 10
Today in mobile marketing - Never miss a post again: Facebook rolls out news feed controls; Twitter wants to celebrate your birthday; Spotify is picking a fight with Apple over the app store; As Microsoft trims phone unit, Windows 10 may be its best mo...
Mobile Minutes: Google’s ride-sharing app; Publishers’ mobile challenges; Digital healthcare; Kid-centric smart homes
Today in mobile marketing - Google tests new ride-sharing app; Publishers face moving target in mobile; The digital doctor is in: Next wave in healthcare; Fuhu’s kid-centric smart home is a helicopter parent’s dream.
Line displaces WhatsApp, Facebook Messenger as fastest-growing messaging app: report
Messaging and social entertainment application Line has overtaken Facebook Messenger and WhatsApp as the fastest-growing mobile messaging app, but the rivals’ big followings raise questions about the upstart’s ability to sustain its lead, according to a new GlobalWebIndex report.
Mobile Minutes: Samsung’s profit declines; Google Glass 2.0; Smartphones and car dashboards; Sony and mobile market
Today in mobile marketing - Samsung profit misses estimates on Galaxy S6 phone struggles; Is Google Glass 2.0 coming soon?; Car dashboards that act like smartphones raise safety issues; Sony 'will never, ever' leave smartphone market, says mobile divis...
Mobile Minutes: Amazon’s Prime Day; IPhone 6S photos; Waze’s carpooling program; BSNL’s pre-paid mobile wallet
Today in mobile marketing - Amazon’s new Prime Day will be a massive ‘global shopping event’; Apple iPhone 6S photos have been leaked; Google's Waze to start carpooling pilot program in Israel; BSNL rolls out pre-paid card linked mobile wallet.