Google’s intention to offer wireless talk and data plans on a limited scale has the potential to evolve into a global carrier-agnostic service that would be tightly integrated with applications, search and payments while enabling the company to provide higher-priced marketing services.
Google’s intention to offer wireless talk and data plans on a limited scale has the potential to evolve into a global carrier-agnostic service that would be tightly integrated with applications, search and payments while enabling the company to provide higher-priced marketing services.
Today in mobile marketing - Google to launch small US mobile network; Microsoft doubles down on affordable smartphones; Sony looks to business users to drive wearables demand; BlackBerry takes to the cloud in bid to attract small businesses.
Today in mobile marketing - Ericsson sues Apple for telecom patent infringement; Samsung's Galaxy S6 is mainly a showroom for what's inside; YouTube Kids: What parents need to know about the new app; Samsung freezes salary increases as it prepares for ...
Brands such as PepsiCo that leverage mobile platforms to connect families globally at special times gain by coming across as hip and relevant to customers and being associated with positive emotions such as love and joy.
Nearly 24,000 marketers worldwide use NetSuite's cloud business software to run their business. Such a deep bench of clients gives the company unique insight into evolving market trends. This Q&A with NetSuite's CMO sheds light on what is working and what is not.
The New York Times has relaunched its Android mobile application, acknowledging consumers’ demand for an efficient, effective user experience on mobile by including shortcuts for quick swiping and a streamlined layout for tablets.
Today in mobile marketing - Google, reaching for revenue, will allow search ads in Play store; Mobile industry’s 5G revolution heralds the rise of the machines; Google expands push into workplace with Android for Work effort; Apps bring health care into 'mobile moments.'
Fast Company is distancing itself from the print paradigm by leveraging a new mobile application that gives readers access to a combination of highly curated magazine content with real-time news on a platform that is fully optimized for mobile devices.
Today in mobile marketing - Google acquires mobile startup that manages Facebook ads; Uber makes uberX ride-sharing service free in Seoul; Apple ordered to pay $533 million for patent infringement, including racially diverse options; Pebble watch goes ...